Toyota surpass GM as the world's largest car manufacturers.its profit is even more than General Motors,Ford,Decker three companies combined.Toyota ranked first in the world,and the contribution of the Chinese market can not be left unrecognized.The first half of 2008 in China Toyota sold 285,000 new vehicles with an increase of 34 percent and far higher than the industry average growth rate,the highest rate of increase in multinational corporations.Access to such impressive achievements,the success of Toyota in China is remarkable.The localization strategy is the key to success.