With a rapid development,the tourism demands a higher and higher standard of service.The combination of internet and traditional tourism has pushed the tourism into a brand new era,namely the era of internet tourism.Nevertheless,with its conveniences provided,internet tourism has massively shocked the travel agencies.The emergency of e-commerce has become a big challenge for traditional tourism,moreover,it has provided an opportunity for the tourism to soar high.This article descibes development prospects of e-commerce in the tourism and specifies challenging strategies for the traditional travel agencies based upon the current status of China's tourism.