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  • 英語翻譯

    英語翻譯
    摘要:隨著我國旅游事業(yè)的發(fā)展,旅游景區(qū)越來越受到大家的重視,我國加入WTO后,旅游業(yè)面臨著國內(nèi)與國外兩個(gè)市場的嚴(yán)峻局面,市場競爭日益激烈,隨著市場競爭的加劇,競爭已不再是單個(gè)競爭者之間的較量,旅游景區(qū)實(shí)施共生營銷日漸成為一種必然趨勢,形成規(guī)模優(yōu)勢,從而在激烈的市場競爭中立于不敗之地.如何將優(yōu)勢互補(bǔ)的景區(qū)聯(lián)合起來,實(shí)施共生營銷,短期內(nèi)提升旅游景區(qū)自身的競爭能力,形成規(guī)模和合力,本文從旅游景區(qū)實(shí)施共生營銷動(dòng)因、途徑、策略、問題出發(fā),分析了實(shí)施共生營銷的重要性,對旅游景區(qū)實(shí)施共生營銷策略進(jìn)行了研究,最后以揚(yáng)州周邊旅游市場為例,進(jìn)行了闡述.
    關(guān)鍵詞:共生營銷,規(guī)模優(yōu)勢
    英語人氣:627 ℃時(shí)間:2020-06-13 05:44:18
    優(yōu)質(zhì)解答
    很難翻譯的嘞,可能會有錯(cuò)誤,但應(yīng)該是可以的
    Abstract: Along with our country tourism's development, the tourist scenic zone is valued everybody's more and more, after our country joins WTO, the tourism is facing domestic and the overseas two market grave situation, the market competition is day by day intense, along with market competition's aggravating, the competition no longer is between the single competitor's contest, the tourist scenic zone implementation paragenesis marketing becomes one inevitable trend day after day, forms the scale superiority, thus is in an impregnable position in the intense market competition. How the scenic area to join up the survival of the fittest, the implementation paragenesis marketing, in the short-term promotes the tourist scenic zone own competitive ability, formed the scale and the joint effort, this article from the tourist scenic zone implementation paragenesis marketing agent, the way, the strategy, the question embarks, has analyzed the implementation paragenesis marketing importance, has conducted the research to the tourist scenic zone implementation paragenesis marketing strategy, finally take the Yangzhou peripheral tourist market as the example, has carried on the elaboration. Key word: Paragenesis marketing, scale superiority
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