Apple Inc.,(NASDAQ:AAPL) formerly Apple Computer Inc.,is an American multinational corporation which designs and manufactures consumer electronics and software products.The company's best-known hardware products include Macintosh computers,the iPod and the iPhone.Apple software includes the Mac OS X operating system,the iTunes media browser,the iLife suite of multimedia and creativity software,the iWork suite of productivity software,and Final Cut Studio,a suite of professional audio and film-industry software products.The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold.
Established in Cupertino,California on April 1,1976 and incorporated January 3,1977,the company was called "Apple Computer,Inc." for its first 30 years,but dropped the word "Computer" on January 9,2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29,2008.For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns,Apple has established a unique reputation in the consumer electronics industry.This includes a customer base that is devoted to the company and its brand,particularly in the United States.In 2008,Fortune magazine named Apple the most admired company in the United States.
Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in terms of organizational hierarchy (flat versus tall,casual versus formal attire,etc.).Other highly successful firms with similar cultural aspects from the same time period include Southwest Airlines and Microsoft.Originally,the company stood in opposition to staid competitors like IBM more or less by default,thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company.By the time of the "1984" TV ad,this trait had become a key way the company attempts differentiated itself from its competitors.
As the company has grown and been led by a series of chief executives,each with his own idea of what Apple should be,some of its original character has arguably been lost,but Apple still has a reputation for fostering individuality and excellence that reliably draws talented people into its employ,especially after Jobs' return.To recognize the best of its employees,Apple created the Apple Fellows program.Apple Fellows are those who have made extraordinary technical or leadership contributions to personal computing while at the company.The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson,Steve Capps,Rod Holt,Alan Kay,Guy Kawasaki,Al Alcorn,Don Norman,Rich Page,and Steve Wozniak.
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